Active
It's not OK
Family violence causes death, injury and fear. It causes families to break up and jeopardises children's health, education and social outcomes.
The four year Campaign for Action on Family Violence will help us change the way we think and act about family violence.
The Campaign is part of a community-wide movement led by individuals and organisations throughout New Zealand who are working together to help prevent family violence. It will provide information, resources and support to create a society that says family violence is never ok.
There is no one answer. To make our communities free from family violence, everyone needs to work together.
Campaign Background
The Campaign for Action on Family Violence is a major initiative of the Taskforce for Action on Violence Within Families , which advises the government on family violence issues.The Campaign is being led by the Ministry of Social Development and the Families Commission, in association with communities. It is supported by ACC , the Ministry of Health and the New Zealand Police .
Campaign Goals
The campaign will increase awareness and understanding of family violence and promote changes in behaviour to reduce the incidence of family violence. What happens in families affects our neighbourhoods, schools, workplaces and communities. It has far reaching and devastating social and economic costs. This campaign will build on the work that's already being done in communities throughout New Zealand. It will change the social climate in New Zealand so that Family Violence is Never OK.
Campaign Tools
- A Community Action fund provides financial support for community-led activities, recognising that local communities know what works best for them
- TV advertisements support community projects at a national level, leading with a message that: family violence is not ok - but it is ok to ask for help
- An 0800 Family Violence Information Line (0800 456 450) provides self-help information and connects people to services where appropriate. It is available seven days a week, from 9am to 11pm, with an after-hours message redirecting callers in the case of an emergency
- The Campaign website plays an important part in mobilising New Zealanders. It contains information for personal change for people who are violent and people who influence them, as well as information for community engagement and for the media
- A Community Action Toolkit provides practical information about how to get involved in community action. Other resources are also available through the 0800 number, website and community organisations
- A research and evaluation programme will inform ongoing development of the campaign.
